Corporate Events: Innovations And Creative Solutions For Companies

The corporate events market is experiencing a great period of innovation. Already a regular part of the marketing and sales strategy of companies, more and more innovative and economical solutions has been sought. In this context, supplier companies work with excellence in mind to ensure the best result within the expectations of companies.

We noticed how the area of ​​corporate events has evolved in recent years and the news for the area of ​​audiovisual  installation solutions and scenography. Regardless of the setbacks, this is an area that has already established itself in the market and, therefore, has not suffered so much from the effects of the period in which the economy was in deficit in the country.

In this sense, it is also possible to state that the crisis brought new possibilities for the corporate events area. Although budgets are smaller, which results in less luxury in events of this type, it is possible to state that "the area needed to look for innovations. Today, with the use of technological solutions, it is possible to offer creative solutions to offer quality in an event.

The advancement of technology, for example, opened several doors in the universe of corporate events, even with the difficulties arising from the volume of taxes charged in United State.

Artifices such as video mapping and scenography made with tensioned fabrics brought a range of options that facilitated the articulation of events, adding value and unusual results. But, Cecere makes it clear: "having a good understanding of the objectives of an event is the master key, because if we look at technological innovations as a necessary investment for a relevant impact on events, we leave the discussion of price and go to the delivery of experience” .

With regard to the experience, it is not just what is lived during the event that counts positively on the experience of the guests; adding value has been almost as important as offering an impeccable result. "Gone are the days when the scenography of an event prioritized only the visual aspect, not taking into account the impact of this on nature".

"Another great innovation is the use of fabric instead of canvas for printing the visual communication of the scenography. This process uses the sublimation method, with water-based, biodegradable inks".

In this context, it is possible to state that good planning alone is not enough for a corporate event to be impeccable. Hiring competent teams and companies, with a reputation already confirmed in the market, makes all the difference.

"The events are live, we don't have two chances to delight our client, if the sound of the event for example does not work, and the impact is quite negative. On the other hand, if we have a very well executed Audiovisual, the event is greatly enhanced and its content.

With so much technological innovation being applied in the area of ​​corporate events, it is possible to believe that the future is heading in this direction. A special highlight goes to events with Virtual Reality and Augmented Reality technology. "We are working a lot on augmented reality and virtual reality, our idea is to mix the two worlds. The great advantage of using this type of technology is that in the virtual world the possibilities are endless”, he ponders.

It is already possible to imagine where events may arrive in the future, but it is difficult to measure the number of possibilities that will open up on the way there. Regardless of the path, one thing is certain: "understanding the expectations and objectives of an event, in my opinion, is the great secret to success.” Hiring good suppliers linked to good content is the guarantee of an event of excellence with Audio Visual Equipment Rental in New York City. An event is a great tool for a company's objectives, it deserves attention and dedication".